Just Call Me Marc: Mayor of Sahara!

After Sahara closed I noticed that it was still open for check in on foursquare.  Being the jokester that I am, I decided to randomly check in with some witty commentary every now and again.  I was sitting a traffic light in front of the Sahara when I checked in last Friday and I became Mayor of Sahara on Foursquare .  Everything about becoming Mayor was silly, but I could do it from my couch (anywhere really) and that made me laugh a little.  Actually, I laughed more than I should.

Social Media can be a great tool for marketing, but foursquare has positives and negatives with anyone being able to check in anywhere from anywhere at any time.

Sure, it’s great to be able to check in somewhere when your home if you’ve forgotten so you can let your friends know where you’ve been, leave a tip, etc.  It’s also kind of silly in the example I’m showing here.

Further, foursquare can be used and abused.  Think about Caesars relationship with Topguest where you can get 50 points every time you check into one of their Las Vegas properties.  If I was sinister, I could check into five Caesars properties, every day and earn 250 Total Rewards points from my couch.  In the grand scheme of things this isn’t much, but over a year that adds up.

I was just having fun with Sahara, but if you wish to ride the roller coaster – the answer is no!

Tagged as: Caesars Entertainment, Foursquare, Las Vegas, Marketing, Sahara, Social Media, Top Guest, Total Rewards