This is the story as I understand it. Caesars Entertainment used to be called Harrah’s Entertainment. Harrah’s Entertainment was a publicly traded company with the stock ticker HET.
Instead of calling Harrah’s Entertainment they called Harrah’s HET. OK, fine. That makes sense. When Harrah’s went private a few years ago they changed their name to Caesars Entertainment. When Caesars Entertainment went public they chose the stock ticker CZR.
I’m not sure if people are calling CZR by the name CET or if it’s actually short for something else. As far as I can understand there is no CET in the casino business unless you’re talking about Central Securities.
If CET is short for Caesars, there must be a logical reason that I don’t know. What is CET?



{ 5 comments… read them below or add one }
It is Caesars Entertainment Corp which could be shortened to CEC which is Chuck E. Cheese I think!!
I’m down for chuck e. cheese!
It’s a holdover from before they went public. HET changed into CET in most people’s minds, and for whatever reason, CZR hasn’t caught on.
Eric, that’s what I’m thinking. Just want to if I’m missing something. Wouldn’t be the first time
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I always thought the HET ===> CET was a natural thing, since there was NO CZR at the time, when HET went private (Apollo Group et al), and then changed the name to Caesars Entertainment. At least that’s what I always thought was the case.
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