Las Vegas Sands considers dropping Vegas from name
The article goes on to say that they are thinking of moving “Las Vegas” from the name, not just “Vegas” as the headline says. It would be funny fun if they became Las Sands. It would go well with some of my favorite Hispanic marketing, but I’m not sure that’s what they’re going for.
This would go along with MGM changing their name and Wynn talking about moving to Macau, both ideas are to make the respective companies seem more global than local. I wouldn’t be surprised if this happens as part of their global branding.